In today’s tech-savvy world, social media has emerged as a key tool for communication. It has provided enterprises a platform where they can connect and liaison with potential candidates, leads, employees, customers, and partners.
In many organizations, the digital marketing team relies on social media to generate leads, interact with their target audience, promote their product or service, and make sales.
While social media is a great tool to market your product or service, it is also utilized by HR managers to list job opportunities.
But did you know that HR leaders can utilize social media to their advantage other than hiring new employees? Yes, HR personnel can use social media to enhance your company’s corporate image, engage with your existing, past, or potential employees, and promote your company’s work culture.
If you are an HR leader looking to amp up your social media strategy, here are 3 ways to go about it.
Enhance Recruitment Efforts
You can utilize social media platforms to increase your reach to passive candidates, reduce hiring time, and make quality hires. The first step in doing so is to identify the social media platforms that your potential candidates are most active on.
For example, sales or marketing candidates may prefer LinkedIn, software developers may resort to Reddit and GitHub, and writers may use Twitter to stay on top of job listings. Depending on the vacancy you want to advertise, you can choose an appropriate platform.
But posting one ‘We Are Hiring’ post is not going to get you much reach. Remember to add the necessary hashtags (wherever relevant), use interactive content/design, and engage with any follows you may attract. The more you utilize these strategies, the more likely you are to find a suitable candidate.
Once you’ve established your online strategy, you can fine-tune your campaigns by opting for paid promotions and targeting specific audiences.
Boost Employer Branding
When you put out posts highlighting your company culture, it gives prospective candidates a peek into what’s in store for them. This should also reflect in the hiring posts that you create. For example, if you’re workplace is pet friendly then bring this aspect out in your posts.
Create a series of posts on the current employees and their professional experiences at work. Adding a human touch to your posts can increase your chances of bagging a good candidate.
You can also highlight the process of developing a new product or a small teaser of what’s in store for the company in the near future.
Remember to utilize these posts as a part of an ongoing or new conversation with a potential candidate. Be open to questions from your candidates and actively respond to them. All this will go a long way towards improving candidate experience, which is a crucial aspect of employer branding.
Improve Employee Recognition
With remote work becoming the new norm, many organizations are using the power of social media to boost employee morale. This is a great way to keep employees engaged, give them recognition, and encourage them to continue to push forward.
Highlight any small or big achievements that your employees recently accomplished. Not only will this improve employee engagement, but it will also increase their commitment to your organization.
Final Thoughts
A 2019 study highlighted that more than 80 percent of every generation uses social media at least once a day. As an HR professional this gives you an endless pool of opportunities to hire and retain employees. We hope this article helps you streamline your HR strategy and integrate social media for better results.
