Tuesday, March 18, 2025
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Report

The 2025 Industry Pulse Report

The 2025 Industry Pulse Report

The digital media landscape is evolving rapidly. But what lies ahead in 2025?

Integral Ad Science (IAS) partnered with YouGov to uncover insights from U.S. media experts on emerging trends, pressing concerns, and potential solutions shaping the future of advertising.

Key findings include:

  • 53% see social media as a brand risk hotspot
  • 31% worry about ads alongside misinformation
  • 24% fear ads delivering near deepfakes

Discover actionable solutions to protect your brand and enhance ad performance in this must-read report.

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