Saturday, April 1, 2023

Online Benefits Enrollment System – Ease Raises $41M Series C Financing

Ease, a leading HR and benefits software solution for small businesses, insurance brokers, and insurance carriers, today announced $41 million in Series C funding led by Spectrum Equity with participation from existing investors Centana Growth PartnersPropel Venture PartnersFreestyle CapitalCompound Ventures and Upside Partnership. In conjunction with the investment, Vic Parker from Spectrum Equity will join Ease’s board of directors.

“SMBs often do not have dedicated personnel or technology resources to facilitate critical health, life, and medical insurance decisions for their employees. Ease provides a cloud-based platform to solve a long-standing structural pain point of distributing critical and complex insurance products to a widely dispersed SMB market,” said Vic Parker, Managing Director of Spectrum Equity. “Ease has done a brilliant job working with insurance brokers to help even the smallest companies modernize their benefits administration tech stacks. We’re excited to collaborate with David and the Ease team as they continue to provide a unified system of record for critical benefits data accessed by businesses, brokers, and insurance carriers.”

The new round of financing brings the company’s total funding to $70 million and is further validation from the investor community that today’s benefits and HR industry is due for advancements and is poised for growth. With the explosion of remote work as a result of the COVID-19 pandemic, Ease’s mission to bring the benefits enrollment and management process online, eliminate tedious and complicated insurance paperwork, and increase employee access to their benefits information has become increasingly essential. With this latest round, Ease will use the funds to enable SMBs to leverage employee data to connect all their systems,  as well as hire new talent, including the recent appointment of Mari Kemp to Senior Vice President of HR.

“This pandemic reinforced an already accelerating trend: companies are becoming increasingly more reliant on digital solutions to conduct business and meet their employees’ needs, and brokers who have not already adopted more modern technology capabilities, are running the risk of becoming obsolete,” explained David Reid, Co-Founder, and CEO of Ease. “I am proud of what Ease has accomplished over the past year — we have shown that our team is ahead of the market with our technology. We are thrilled to add Spectrum Equity, a strategic partner with demonstrated success scaling Insurtech and SMB-focused companies of our scale, to our investor group. With the support of our investors, we have a clear path ahead to continue to work with forward-thinking carriers that are committed to helping SMBs and the millions of people they employ.”

Founded in 2012, Ease works with companies that range in size from as few as two to 250 employees and is now used by over 2,000 insurance agencies to forge a deeper relationship with their 75,000+ clients and more than 2.5 million employees. Through Ease’s EaseConnect+ offering, a first-to-market solution launched in 2018, one million SMB employees have their health benefits data connected directly to their insurance carriers via Ease.