Acorns, the investing and savings application is set to announce the appointment of David Hijirida as President, following their launch as a public company. Hijirida will be taking over the day-to-day operations of the company, whilst CEO Noah Kerner focuses on the firm’s vision, future products, fintech, and branding. After spending 12 years at Amazon, Hijirida will be taking on a new challenge with the start-up’s debut. Prior to Amazon, Hijirida has held positions in strategy at traditional banks and was also the CEO of Simple Finance, a digital bank that operated from 2018 to this May. He has ample knowledge in the field of finance and technology, which will be a great addition to Acorns’ growth process and its decision to diversify its users’ portfolios.

The expected public listing grows closer as Acorns aims to satisfy its 4-million-plus paying subscribers and reach its target of 10 million by 2025. The appointment of Hijirida follows the firm’s merger with Pioneer Merger Corp in May, which is valued at $2.2 billion, and the recruitment of Twitter executive Rich Sullivan as Chief Financial Officer. Acorns’ search for experienced managers comes at a time where the growing popularity of crypto investment has pushed the company towards its mission to help its users steadily build wealth. Through their automated investing service, Acorns allows customers to invest spare change from card transactions into a monthly portfolio of ETFs for $1 to $5. Acorns CEO, Noah Kerner has said, “David obviously has a great depth and breadth of financial services and technology experience. He has a great combination of fintech, payments, operations, and also product development experience.”